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Link building in the real estate industry matters a lot as 97% of property buyers start their search from Google. As per the US government statistics of 2021, 95% of property purchasers relied on the internet for their search for a dream home. As of yet, the largest population to enter the real estate industry as home buyers is between 23-56 of ages and rank as the top contributors to using search engines to find a property to rent or buy.
Primarily, search engines operate and have implemented complex algorithms to analyze websites for certain keywords or phrases. The decision-making process from this algorithm ensures the right user lands on the right website — which it calculates with several ranking factors. After this process, the ‘right’ or ‘most appropriate’ website as deemed fit by the algorithm gets the highest ranking.
Link building in the real estate industry can help boost your website’s search engine rankings. This generally leads to an increase in organic rankings — meaning your online presence and recognition from your target audience gets boosted!
Ever since the dawn of the digital age, everything has to have a digital leg. That is to say that the digital user has the visibility to your product and is provided with enough information to make an informed decision.
Consequently, all the industries operating in the digital realm have now become more competitive than ever — Realtors need a smart way to stand out!
As a rule of thumb, consider your potential home buyer to browse through the available listing in their area of choice. They’ll be checking and comparing property prices, looking at pictures and videos and some would also take virtual tours. This also enables these users to be checking out nearby real estate agencies.
And all this happens before they actually reach out to your real estate agency! That is why having a strong web presence has become very crucial to a successful business. This means you need more than a Facebook profile and a website you have totally forgotten about.
Your website is the real means to capture potential home buyers — beginning with getting it ranked highly by search engines.
One way to go about improving your position on search engine results is by building a network of backlinks (inbound links to your website). These incoming links act as a sign to search engine algorithms that your website is reliable and the content is informative.
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